What is it? It's an "IT'S IT!"

Posted by Anisha | Posted in , , , , , , | Posted on 9/01/2009

I heart ice cream. It can solve just about any problem that weasels its way into my life. I love ice cream in a freshly pressed waffle cone, in a dinky foam cup, with a slice of pie, on a waffle, and (my favorite) between cookies. Just last week, I encountered a new yummy treat called an "It's-It."

The first time I heard of an "It's-It" was when my boyfriend and I were strolling, more like scavenging, through the frozen dessert section at our local Ralph's. We intended to buy a pint and have just a few spoons after dinner. When we realized a pint would offer too much temptation. Instead, we sought out Snickers Ice Cream bars (so yum!). Right next to the ice cream bars, was a cute little box that said "It's-It." I showed it to my boyfriend, knowing I had found a gem. Alas, my boyfriend had already tried an It's-It when he toured Googleplex in NorCal. I really wanted to try the ice cream sandwiches, but we opted for 100 calorie Klondike bars because we're trying to cut back. I told my boyfriend I'd wait till he's back from his one-month vacay to India to eat an It's-It with him.


I cheated. I blame it on my sweet tooth. I couldn't combat the urge to not try something new. Plus, who can resist vanilla ice cream sandwiched between two oatmeal raisin cookies and DIPPED in dark chocolate.

I'm sorry Sid. I had to do it. I know you're reading this in India right now (the dot comes up on my tracker!) and I hope you can forgive your chocolate-loving girlfriend. If its any consolation, there's one left in the freezer waiting upon your return!


Anyway, "It's-It" ice cream sandwiches are absolutely amazing. Aside from the caloric content (gasp! 10g of saturated fat), it's my favorite store-bought f
rozen ice cream sandwich. My roommate and I shared one and instantly knew it was a winner. The oatmeal raisin cookie was nicely-spiced and was soft. Yes, you read it right: the cookies were soft. I cannot wait to get my hands on the mint, cappuccino, and chocolate ice cream flavors of It's-It! Three "It's-Its" come in a box for only $3; that's cheaper than making a trip to Westwood for Diddy Riese $1.50 ice cream sandwiches!
Klondike: Please go back to Alaska.

It's-It: I'm kidnapping you from San Francisco and holding you hostage in my freezer.

Check out their website for kicks:
www.itsiticecream.com

If you don't feel like an ice cream sandwich from a box, go to:

the original LA ice cream sandwich:
www.diddyriese.com
or track down the Cool Haus ice cream truck:
www.eatcoolhaus.com

Comments (8)

OMG that sounds so good! I'm gonna have to try one now.

uhmmm. can you bring one next time? Cuz.. this sounds.. kinda cool. and kinda scary.

I love these ice cream sandwiches! I tried one at the the urging of @resforthree, and what a revelation! The soft oatmeal cookies are key. I really want to get my hands on the mint version...I think Gelsons might carry them.
PS -- I spend an inordinate amount of time in the ice cream aisle. Just sayin.

Christina @hotpinkmanolo: You definitely should try one! If you find out where there are other flavors, let me know! Maybe I'll bring it to our ice cream party!

Tony @sinosoul: Next time we food, I'll grab a box!

Maya @shopeatsleep: Mint at Gelsons... I think I'll have to stop at the one at Paseo. I really want to try the cappuccino one!

I used to have one every day back in Jr. High. Haven't had one since. They were soooo good.

Gelson's definitely carries them -- I've been meaning to try them, but can never decide whether I should get the mint or vanilla!

Esi: Why'd you stop?! I'm going to make my own ice cream sandwiches this weekend!

Diana: I will definitely be making a pit stop at Gelson's in Paseo this weekend. Thanks for the tip :)

It's It is amazing! I try to avoid them because of the fat and calorie content. Have you seen the new mint flavored version? I want to try them, but I fear they will be just as amazing and tempting as the original.

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